Five options, each a different layout. Pick one number and use that option's banner, headline and Featured tile together. Every option sends people to your one-pager information design workshop with the keyword “ONE-PAGER”, the workshop's own name. Each banner is shown at real phone size too, so you can see it reads.
We make complex government information clear and trusted | Information design for NZ agencies | All-of-Government panel supplier | Studio Director, Gusto Design | DM "ONE-PAGER"
This is the real size on a phone. Every word is readable.
Tasked with a one-pager? We make months of work fit one page | Trusted by DOC, MPI and Health NZ | AOG panel supplier | Studio Director, Gusto Design | DM "ONE-PAGER"
This is the real size on a phone. Every word is readable.
Trusted by NZ's public sector for 27 years | DOC, MPI, Health NZ, WHO | Information design | AOG panel supplier | Studio Director, Gusto Design | DM "ONE-PAGER"
This is the real size on a phone. Every word is readable.
Consultation documents people actually read | Taituarā 2024 Consultation Document winner | AOG panel supplier | Studio Director, Gusto Design | DM "ONE-PAGER"
This is the real size on a phone. Every word is readable.
27 years making NZ government information clear | Information design, illustration and campaigns | AOG panel supplier | Studio Director, Gusto Design | DM "ONE-PAGER"
This is the real size on a phone. Every word is readable.
Send it to anyone who likes or comments on your posts, or who's just connected. Swap the highlighted bits for each person.
Kia ora [FIRST NAME], I'm just about to head out the door to [ACTIVITY], so I thought I'd send this quickly before I forget.
I saw you [liked / commented on] my post about [TOPIC] (or: thanks for connecting!), so I wanted to properly introduce myself.
I'm Heather. I co-own Gusto Design in Wellington with Annette. We take the report, strategy or consultation document your team has spent months on, and turn it into something people actually read and understand.
Your profile reminded me of [CLIENT NAME]. They came to us with [THE DOCUMENT] and a deadline, and [RESULT].
It works because we sort out what stays and what goes before we design anything. Then our QA makes sure nothing reaches the board or the Minister with an error in it. It's the same process behind Hutt City Council's consultation document, which won the Taituarā 2024 award.
We've been doing this mahi for 27 years, so we've had a while to dial it in.
Right now we've got an offer where [THE OFFER].
As you can imagine, the forty-page Word doc isn't a big fan of us haha.
Anyway, I really have to go or I'll be late. Would a quick chat about what you're working on be useful? I've got [TIME 1] or [TIME 2] free tomorrow.
If not, no biggie. Happy to just send you the details of our next one-pager workshop instead.
Nice to meet you!
Ngā mihi,
Heather
These messages take your workshop to people on your list who haven't seen your posts yet. The first two only ask if they'd like to come. The booking details go out in the Hail Mary, or as soon as someone says yes.
Turn months of work into one page people actually read and understand.
It's built on Hutt City Council's consultation document: a record community response and the Taituarā 2024 Consultation Document award. That's your buyer's exact problem: months of work, a public audience and a deadline. The other invite versions use your Civil Aviation Authority and Health NZ results.
[SQUARE BRACKETS] are yours to fill in. {curly brackets} fill in automatically.
| {First name} | Aroha |
| {Company} | Their organisation, e.g. a regional council or a ministry |
| {Day + date} | The next session, e.g. Wednesday 18 November (not set yet) |
| A past chat | “Kia ora Aroha, I remember we were chatting about the long-term plan consultation at the Taituarā conference.” Then the invite. |
| Their recent post | “Kia ora Aroha, I saw your post about the new strategy going out for feedback.” This replaces “I know this is a bit random”. |
| [SEATS] | How many spots are left, e.g. 8 |
| [NAME/ROLE] in the follow-up | Someone you really spoke to, e.g. “a senior policy advisor at another agency” |
Put this line first, then the invite.
Kia ora {First name}, I remember we were chatting about [X] at [WHERE].
Pick the version that matches where they work. Each one is a single sentence, who it's for and a real result, and then the ask. Save dates, prices and venue details until they say yes.
Councils and regional councils, especially anyone with a consultation coming up.
Kia ora {First name}, I know this is a bit random.
I'm running a small one-pager workshop for council comms and engagement people at Gusto in Wellington on {Day + date}, walking through how we designed Hutt City Council's consultation document, the one that drew a record community response and won the Taituarā 2024 award.
Would you like to come?
Ministries, regulators and Crown entities with rules or guidance people need to follow.
Kia ora {First name}, I know this is a bit random.
I'm running a small one-pager workshop for public sector comms and policy advisors at Gusto in Wellington on {Day + date}, walking through the Civil Aviation Authority campaign we designed, where 85% of pilots engaged and 76% said unattended aerodromes had become safer.
Would you like to come?
Health, wellbeing and community teams trying to reach people who don't think the message is for them.
Kia ora {First name}, I know this is a bit random.
I'm running a small one-pager workshop for health and social-sector comms people at Gusto in Wellington on {Day + date}, walking through how we built one calm, clear visual language for a Health New Zealand wellbeing campaign that drew 100,000+ website visitors in its first three months.
Would you like to come?
Design, marketing and bid teams at engineering firms and consultancies who turn technical work into something people get.
Kia ora {First name}, I know this is a bit random.
We run a two-hour one-pager workshop in-house for teams who turn complex, technical work into something people actually get, and the Tonkin + Taylor team called it “the best workshop we've had”.
Would it be useful for your team at {Company}?
A made-up prospect, to show a finished message. Swap in the real person.
Kia ora Aroha, I saw your post about the long-term plan consultation opening in the new year.
I'm running a small one-pager workshop for council comms and engagement people at Gusto in Wellington on Wednesday 18 November, walking through how we designed Hutt City Council's consultation document, the one that drew a record community response and won the Taituarā 2024 award.
Would you like to come?
Pick the problem that fits them:
Kia ora {First name}, I was chatting to [NAME/ROLE] who's stuck on [PROBLEM], and it reminded me to reach back out.
Keen to come?
Booking is by email for now. If you set up a booking page, swap the link in.
Kia ora {First name}, I promise this is my last message haha.
It'll be a small room of [SEATS] on {Day + date}, and Judith, our senior information designer, will go deep on working out what stays and what goes when everyone insists their part is the important bit. Bring a live project and, if there's time, she'll help you tackle it on the day.
If you'd like a spot, just email studio@gustodesign.co.nz to confirm.
Once you're booked in, I'll give you a quick call to hear what you're working on and run you through who else is coming.
And if you're snowed under, just let me know and I'll reach out for the next one.
Ngā mihi,
Heather
DM or email.
Awesome, we'd love to have you there! To lock in your spot, just email studio@gustodesign.co.nz and we'll hold it for you.
Do you have 5 minutes at [TIME] or [TIME] today? I'd love to hear what you're working on and run you through who else is coming.
Same three, for anyone you have an email for.
Subject: Your private invite: one-pager workshop, {Day + date}
Kia ora {First name},
I know this is a bit random.
I'm running a small one-pager workshop for [WHO, e.g. council comms and engagement people] at Gusto in Wellington on {Day + date}, walking through [THE RESULT LINE FROM THEIR VERSION ABOVE].
Would you like to come?
Ngā mihi,
Heather
Subject: Re: Your private invite
Kia ora {First name},
I was chatting to [NAME/ROLE] who's stuck on [PROBLEM], and it reminded me to reach back out.
Keen to come?
Ngā mihi,
Heather
Subject: Last one from me
Kia ora {First name},
I promise this is my last email about it.
It'll be a small room of [SEATS] on {Day + date}, and Judith, our senior information designer, will go deep on working out what stays and what goes. Bring a live project and, if there's time, she'll help you tackle it on the day.
If you'd like a spot, just reply here or email studio@gustodesign.co.nz to confirm.
Once you're booked in, I'll give you a quick call to hear what you're working on and run you through who else is coming.
And if you're snowed under, just let me know and I'll reach out for the next one.
Ngā mihi,
Heather